Netflix to be delivered on the Internet

Netflix Inc. will start showing movies and TV episodes over the Internet this week, providing its subscribers with more instant gratification as the DVD-by-mail service prepares for a looming technology shift threatening its survival.

The Los Gatos-based company plans to unveil the new 'Watch Now' feature Tuesday, but only a small number of its more than 6 million subscribers will get immediate access to the service, which is being offered at no additional charge.

Netflix to be delivered on the Internet - Yahoo! News