Visiting the 'Second Life' World: Virtual Hype?

Virtual appearances in Second Life have generated a real world business for Giff Constable, Vice President of Electric Sheep Company. The 35-person startup helps other companies create social events inside Second Life.

For example, they produced a recent appearance by musician Ben Folds for Sony. Constable believes this is just the beginning.

"Right now everybody has email," Constable says. "You know, 10 years ago, I think a lot of people would have found that a surprising thought. I think 10 years from now, everyone is going to have an avatar."

NPR : Visiting the 'Second Life' World: Virtual Hype?