Second Life Opens For Business

Good article discussing the pros and cons of "doing business" in SL. What companies are doing in this online world, how it is affecting their real world operations and what they can do to improve there presence.

Toyota, Circuit City, Dell, Sears, and Adidas have set up shop in the Second Life virtual world. But their stores are empty. Can businesses find a place with any real-world payback in this fantasyland of overindulgence?

Second Life Opens For Business - InformationWeek