Is The Influence of Social Media Overrated?

Here's a good case study on whether the influence of Social Media is overrated?

Word of mouth will make or break a brand in the social media space. All it takes are a few tweets. Consumers have more power than ever, and that power grows with every follower, fan page and blog. Not so fast. Social media may have influence, but before we get ahead of ourselves, consider that it took a bad review by Consumer Reports, not kvetching by consumers online, to get Apple to substantively address the perceived problems with its iPhone 4.

http://biznik.com/articles/is-the-influence-of-social-media-overrated?

iPads not just for consumers anymore

Image via Wikipedia

More and more businesses are finding unique uses for the Apple iPad.

One common thread becomes clear when talking to people who use the iPad at work. Laptop computers are often too bulky to do the jobs described, while iPhones and other mobile devices are too small.

How business is putting the iPad to work

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Musician Records Entire Album Using Only an iPhone

Tom Freeman is a sound engineer who by day works for a company who produce equipment and software designed to emulate classic analogue audio equipment, but he is also the man who embraces high-tech musical methods, as he has just become the first person to record an entire album of material using only an iPhone and various music apps.

Just goes to show innovation has no bounds.

Future apps for the iPhone and the possibilites that come with it

This post looks at the possibilities that come with new technologies such as the iPhone, how it can change our behaviour and the way we live our lives.

"With the new iPhone SDK, it's just a matter of time before we see a wave of new applications. We expect a lot of popular web 2.0 apps to offer an iPhone version. Native Twitter, Facebook and Flickr clients for iPhone will run faster than their in-browser versions and will take advantage of the impressive Apple UI libraries.

But there is an entirely new breed of applications also coming to iPhone. These apps simply would not be possible without a device like iPhone. The major theme of this new wave of apps will be blending of the physical and digital worlds, using iPhone as the bridge... "

12 Future Apps For Your iPhone - ReadWriteWeb

Apple to open iPhone for developers

This is great news for developers and users. Now, iPhone users won't have to resort to hacking their phones and voiding their warranty.

"In an apparent about-face, Apple Inc. will allow third-party applications to work directly on the iPhone, Chief Executive Steve Jobs said in a posting on the company's Web site Wednesday."

Apple to open iPhone for developers - Yahoo! News