The Dallas Morning News has an article on YouTube and its impact on Network TV.
"The most persuasive evidence that YouTube is rewriting TV rules emerged last month when Nobody's Watching, a sitcom pilot pronounced dead after failing to find a broadcast home, found a warm reception on YouTube (where it logged a half-million viewings). With that sort of cyberspace validation, it was resurrected by NBC as a prospect for the 2006-07 schedule...
NBC is learning one of the new rules YouTube has showcased with its free-for-all policy: Exposure, not payment, is what counts. Spreading it around is key."
Read the entire article.