Anup Tapadia, a 23-year old Indian, has launched a digital technology company 'TouchMagix', which specializes in converting ordinary surfaces into three-dimensional interactive environments.
"The idea behind TouchMagix was to bring the interactive experience a step closer to reality," says 23-year-old Tapadia. The first technology we developed was called MotionMagix, and it allows any projection screen to be made interactive. Imagine walking up to a real wall, projecting a picture on it, and interacting with the objects in the picture," said Tapadia.
Explaining about the latest version of the MotionMagix system, Tapadia said that the latest version allows surfaces like LCD and plasma screens, LED floors and walls to be made interactive, so one can project a football field on the floor of a mall and start chasing the ball. "It has extensive applications in retail, malls, advertising, events, promotions and gaming.