Is The Influence of Social Media Overrated?

Here's a good case study on whether the influence of Social Media is overrated?

Word of mouth will make or break a brand in the social media space. All it takes are a few tweets. Consumers have more power than ever, and that power grows with every follower, fan page and blog. Not so fast. Social media may have influence, but before we get ahead of ourselves, consider that it took a bad review by Consumer Reports, not kvetching by consumers online, to get Apple to substantively address the perceived problems with its iPhone 4.

http://biznik.com/articles/is-the-influence-of-social-media-overrated?

FlipBoard » A new kind of social media news reader

This is really cool. The merging of traditional print/magazine with the new Social Media network.

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iPads not just for consumers anymore

Image via Wikipedia

More and more businesses are finding unique uses for the Apple iPad.

One common thread becomes clear when talking to people who use the iPad at work. Laptop computers are often too bulky to do the jobs described, while iPhones and other mobile devices are too small.

How business is putting the iPad to work

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