Digging for Video

In 2004, [Adelson and Rose] started Digg... Now, [they] are preparing to announce that they have turned the Revision3 Corporation, an Internet video production firm they have been running on the side, into a full-fledged company.

Revision3 has close to $1 million in financing from a group of investors that includes Marc Andreessen, the founder of Netscape, and Greylock Partners...

It is trying to capitalize on the rapid growth of Internet video, and its founders hope that their programming formula, a hybrid of the polished shows created for the networks and the amateur videos that populate sites like YouTube, will be the path to commercial success in this medium.

Young Internet Producers, Bankrolled, Are Seeking Act II - New York Times