New entrant in the downloadable movie arena

Looks like a whole bunch of players are entering the downloadable movie business ahead of Apple's expected announcment of a similar service on iTunes.

EZTakes is a new commercial movie download service that lets you buy DVDs, download, watch and burn them on your computer... EZTakes offers a full DVD disc image, often measuring 4GB in size. You pay for and download an encrypted file — once it gets to your Mac, the download management software — which runs on Mac OS X v10.4 or later on both Intel and PowerPC-based Macs — checks to make sure you’ve paid for it, then decrypts it...

Rather that protecting the content using DRM encryption, EZTakes “personalizes” it, according to EZTakes CEO Jim Flynn. The downloaded DVD is personalized with your name, and information about your account is embedded into the disc image. “You could make unlimited numbers of unauthorized copies, but you’d incriminate yourself in the process,” Flynn told Macworld. “We’ve developed this system to make copies traceable.”

Playlist: EZTakes offers burnable movie downloads