Not in the Real World Anymore

Blurring the lines between the Real World and the Virtual World. Second Life anyone?

This week, MTV will introduce Virtual Laguna Beach, an online service in which fans of the program can immerse themselves — or at least can immerse digitized, three-dimensional characters, called avatars, that they control — in virtual versions of the show’s familiar seaside hangouts.

“You can not only watch TV, but now you can actually live it,” Van Toffler, the president of the MTV Networks Music, Film and Logo Group, said in an interview.

Not in the Real World Anymore - New York Times