Virtual appearances in Second Life have generated a real world business for Giff Constable, Vice President of Electric Sheep Company. The 35-person startup helps other companies create social events inside Second Life.NPR : Visiting the 'Second Life' World: Virtual Hype?
For example, they produced a recent appearance by musician Ben Folds for Sony. Constable believes this is just the beginning.
"Right now everybody has email," Constable says. "You know, 10 years ago, I think a lot of people would have found that a surprising thought. I think 10 years from now, everyone is going to have an avatar."