Scripted Web shows are piquing the interest of Mad Ave and giving filmmakers a new venue...You Oughta Be In Webcasts
Welcome to the new wave of Web video. Far from the land of dogs on skateboards and Webcam yakkers on YouTube (GOOG ), this online genre of scripted programs is attracting small but passionate groups of fans. The networks and talent agencies are watching closely, and the phenomenon is giving indie filmmakers new ways to get their works seen. At the same time, this emerging ecosystem is creating a tempting--albeit challenging--play for advertisers looking to cut through the chaotic mass of Web pages on YouTube and MySpace.