Monday, February 26, 2007

Another Way to Sell

Here's an article on the trend of advertisers placing 3D ads in games and online worlds.
The line between video games and advertisements is blurring. Just as savvy marketers are bringing Batman billboards and Powerade vending machines to greater numbers of games, those at the bleeding edge continue to find new ways to get advertisers in touch with players. Their latest trick? Three-dimensional branded content.

RED HERRING | Red Herring Software Report

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