Monday, February 26, 2007

Does Your Business Need a Second Life?

A good question to ask for any business. Read on.
Why are companies like Toyota (NYSE:TM) and Dell (NASDAQ:DELL) and Starwood Hotels (NYSE:HOT) getting immersed in this pixilated fairyland? Why did IBM (NYSE:IBM) announce it was going to spend $10 million developing a presence in Second Life and other virtual worlds? One word: research...

Rob Seaver, Vivox's CEO, says he has every intention of making real money in Second Life. But mostly, he thinks Second Life lets him explore the future of the Internet and think about what that might mean for his business. "A lot of what Second Life portrays is the future," Seaver says. "This 3-D virtual realm is a significant part of the evolution of the Internet and more and more activities will be presented in the virtual world."
Does Your Business Need a Second Life?, Inc. Article

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