Capitalizing on the popularity of social networks and online worlds, Sony will launch its own virtual universe and another 3-D game built almost entirely by players. 'Home' is a real-time, networked world for the PlayStation 3 in which players create human-looking characters called avatars. They can buy clothing, furniture and videos to play on a virtual flat-screen television in their virtual apartments.Sony to launch virtual universe - Yahoo! News
The concept is strikingly similar to Linden Lab's 'Second Life,' a Web-based phenomenon with nearly 4.5 million residents. But Sony's world will feature heavy doses of video games for avatars to play, as well as virtual arcades, music, movies and other Sony-approved media downloads.