Wednesday, April 18, 2007

How Second Life Changes Customer Service

The virtual world could become the first point of contact between companies and customers and could transform the whole experience...

Since it began hosting the likes of Adidas, Dell, Reuters and Toyota, Second Life has become technology's equivalent of India or China - everyone needs an office and a strategy involving it to keep their shareholders happy. But beyond opening a shiny new building in the virtual world, what can such companies do with their remote real estate?

Rather than a simple showcase, some believe Second Life could one day become a first point of contact for customers.
How Second Life Changes Customer Service

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