General Motors' auto business hasn't been great of late, but its blogging strategy is paying off handsomely.Read on for more.
In 2006, the company's FastLane blog delivered an estimated $410,470 worth of customer insight and marketing at an approximate cost of $255,675 -- a return of investment of 67% -- according to a newly released report from Forrester Research.
Corporate Blogging Pays for GM - News by InformationWeek
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