Friday, January 26, 2007

Corporate Blogging Pays for GM

General Motors' auto business hasn't been great of late, but its blogging strategy is paying off handsomely.

In 2006, the company's FastLane blog delivered an estimated $410,470 worth of customer insight and marketing at an approximate cost of $255,675 -- a return of investment of 67% -- according to a newly released report from Forrester Research.
Read on for more.
Corporate Blogging Pays for GM - News by InformationWeek

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