Wednesday, January 10, 2007

TV 'time-shifting' goes international with Sky

Sky said an analysis of audience habits showed that just 12.2 percent of viewing in Sky Plus homes was 'time-shifted.' But channels that show movies or entertainment, rather than news or sports, are more heavily affected. Between 9 p.m. and 10 p.m., when British broadcasters generally schedule their most popular dramas, 22 percent of shows were time-shifted, as viewers watched them later or recorded a second program as they watched their first choice 'live.
TV 'time-shifting' goes international with Sky - International Herald Tribune

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