Friday, January 26, 2007

Video Blogs in the 2008 Presidential Campaign

For any modern politician, video blogging has to be part of a comprehensive Internet campaign strategy, along with podcasting and text blogging. But video blogging has advantages over text, says Robert Scoble, VP of media development for, an audio and video podcast network. Scoble is the author of the popular Scobleizer blog and says video and audio are more authentic than text. "In text blogs, I don't know who's writing. It could be the campaign staff," he says. "But when I see someone talking into a video camera, or hear their voice on a podcast, I'm pretty sure I'm getting them."

InformationWeek: 'Macaca' Moments May Define 2008 Presidential Campaign

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