"Andrew McAfee, a professor of technology and operations management... says he's... become convinced that young companies will rely ever less on 'channel' technologies like e-mail and more on 'platform technologies' like Facebook and MySpace (NWS) to communicate externally and internally. 'Platform technologies are universally visible and transparent and open to everybody. I think the communication bias of young people today has migrated from channel to platform.'"A Case Study in Online Promotion
Friday, September 14, 2007
A Case Study in Online Promotion
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