Monday, September 11, 2006

Emerging Media: Content for Mobile Devices

NYTimes has a great example of a company who is creating content for mobile device users.
[Amp’d Mobile] is aiming its services at 18- to 24-year-olds, a group many advertisers and television networks are eager to reach, and it has persuaded a number of investors that it can do so. In May it closed its third round of financing by raising $150 million, making it the largest venture capital deal of 2006 to date...

“We’re estimating now that by 2010 about 24 million United States consumers will be subscribing to either video” or some mobile service other than voice in some capacity, he said. “That’s about 9.2 percent of total cellphone subscribers.”

Are You Breaking Up? A Cellphone Original Comedy Is Calling

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