Existing patterns of consumer behaviour simply do not lend themselves to movie watching on the go. However, this may not be as important as some fear. Video internet sites such as YouTube, which has enjoyed 2,291 per cent growth in the past 12 months, as well as new services from Google and Yahoo!, specialise in short clips - many of them homemade. Some believe consumers may not be looking for the highest production values when they fire up their iPods. Steve Jobs may be relying on it.Independent Online Edition > Science & Technology
Thursday, September 14, 2006
What is Apple up to, and are we on the verge of a new digital revolution?
Interesting article from The Independent (UK). Worth a read.