"One of the major points of a corporate blog is to put a more human face on the organization," said Sally Falkow of ExpansionPlus, an Internet marketing and public-relations firm in Pasadena, Calif. "You have to develop an authentic voice."Pros take advantage of blogs | ajc.com
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http://www.technorati.com/
2 comments:
Typical mainstream news article - note that it comes right out of Scoble's book without mentioning it - as if she, the writer, did all the research. This way she appears knowledgeable... A sympton of the corporate news disease - and totally inauthentic.
Yeah, a little too close to Scoble's "The Naked Conversations."
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