Users want more control over the content they watch on their television sets according to an Accenture report released this morning. Over 10,000 Internet users were surveyed in China, South Korea, Italy, Canada, United Kingdom, Taiwan, Germany, United States and Japan—with 1,609 being from the United States—to get a feeling for what consumers want in their future 'digital homes. The results found that nearly half (47 percent) of those surveyed in the US want to be able to download movies, TV shows, and other video content to their television sets, with even more of those surveyed globally (54 percent) wishing for such technology.Users want video downloads on the TV
Consumers are even willing to pay extra for such services, with the majority of respondents indicating that they'd cough up some cash for help in product installation, technology support, service to back up data, service to monitor PCs, and the ability to call tech support.
Pricing is also a factor for most consumers—in fact, it is the number one concern among those surveyed, outweighing all other factors. Puri said that there is currently such a high degree of commoditization in the market that hard for providers to differentiate themselves, but that they could easily do so by providing better services at a decent price.