Monday, September 25, 2006

Why iTunes Works

Good article discussing why the iTunes model works while some other's don't.
"The only real profits to be made on the web are related to offering products people want to buy. Successful Internet companies such as Amazon, Ebay and Google all link potential buyers to real sales. Each has created an audience of consumers by offering services the public finds useful next to things they can directly buy.

By similarly offering free services and making desirable content available for sale on the side, Apple is able sell to people interested in the convenience of digital downloads without demanding the regular rent payments that turn off casual buyers."
Why iTunes Works

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