In only one week, Apple Computer’s iTunes store generated US$1 million in movie sales for Walt Disney...iTunes Nets $1M in Movie Sales for Disney in a Week - CIO
By the end of this year, Disney expects to reap $50 million in movie sales through the iTunes store "at no marketing expense to us at all," said Robert Iger... CEO of Disney...
The initial success of the venture, with more than 125,000 Disney titles sold in a week, should help boost confidence in the Internet as a lucrative place for entertainment companies to deliver content to users...
"We are very, very bullish on consumption over electronically delivered media, and we’re taking a very optimistic view of technology as a friend, or a great enabler, and not a great predator," Iger said.
Wednesday, September 20, 2006
iTunes Nets $1M in Movie Sales for Disney in a Week
The future of video downloads from Disney's point-of-view.