Sci Fi Uses a Web Series to Entice Viewers...

Another example of the intersection of Old Media and Emerging Media.

Beginning tonight the television series “Battlestar Galactica” will travel from outer space into cyberspace. The Sci Fi Channel, which broadcasts the series, has created online mini-episodes, the first of which is scheduled to be posted at midnight.

The 10 Web segments, each just a few minutes long and viewable on devices ranging from iPods to laptops to desktops to full-size television sets, feature characters from the television show. And they have the same dark feel of broadcast episodes of “Galactica,” a post-apocalyptic survival tale of humans on the run after their home planets have been destroyed.

The mini-episodes will go online, one at a time, on Tuesday and Thursday nights until “Galactica’s” season premiere on Oct. 6.

Sci Fi Uses a Web Series to Entice Viewers to ‘Battlestar Galactica’ - New York Times